Marketing Agent
One place for conversations, campaigns, and inbound interest. The Marketing Agent extends your Website Agent with email and SMS within the tone and rules you set, and can communicate on your behalf when you've approved the playbooks.
Channels
Transactional and marketing sends via Postmark. The agent drafts and sends (or queues for approval) sequences, follow-ups, and one-to-one replies—scoped to templates and suppression lists you control. 10,000 emails per month included in the base plan; overage at $1.80 per 1,000.
SMS
Outbound messaging via Twilio, managed by Swift Media. Appointment reminders, campaign blasts, or individual follow-ups within policy. Usage-based—no SMS usage in a given month means no SMS charge.
Inbound routing
Every website contact form and inbound message streams into your team's Swift Chat channel. No more scattered inboxes: triage, assign, and respond where your staff already works—with optional agent-suggested replies waiting in the thread.
SMS cost reference
Billed at $0.025 per outbound message segment. This rate covers API management, delivery monitoring, compliance overhead, and opt-out handling.
| Campaign size | Messages | SMS cost |
|---|---|---|
| Small list blast | 250 | ~$6.25 |
| Mid-size campaign | 500 | ~$12.50 |
| Active customer base | 1,000 | ~$25.00 |
| Growing list | 2,500 | ~$62.50 |
| Established SMS program | 5,000 | ~$125.00 |
A client running a weekly text program to 1,000 contacts would spend approximately $100/month in SMS alone.
Included capabilities
- ✓ Email sequences, follow-ups, and broadcast campaigns
- ✓ SMS outreach, reminders, and one-to-one messages
- ✓ Website form and inbound message routing to Swift Chat
- ✓ Agent-managed contact database
- ✓ List-building endpoints (custom API, included in utility layer)
- ✓ Opt-out handling and suppression list management
- ✓ Local phone number provisioning ($1.15/mo per number)
Governance
High-impact sends can require a human click before going out. Approval gates are configurable per send type—bulk campaigns might need explicit sign-off while transactional confirmations go automatically. We log what went out, to whom, and why—so marketing stays auditable alongside your Website and Accounting agents.
Investment (Website + Marketing)
Monthly (combined)
$1,200–$2,700
- Everything in the Website Agent
- Postmark email platform ($15/mo, 10K emails)
- SMS usage (billed as incurred)
- Additional context management for comms
Typical combined cost
~$1,950/mo
Clients running both agents can expect to pay approximately this amount on average—covering all infrastructure, inference, email, SMS, and a dedicated human AI Account Manager actively managing both systems.
The range depends on email and SMS volume, list size, and campaign frequency. You'll receive a specific monthly estimate after we scope your sending patterns. The Marketing Agent requires a Website Agent—it's an add-on, not a standalone product.
Ready to scope your Marketing Agent?
Chat with us