Introduction to AI for Business · preview
Use AI like a leader, not a hobbyist.
Four-week program for non-technical operators, owners, and team leads — what AI actually is, how to prompt and direct it, where agents fit in real workflows, and how to pick a starter use-case with measurable ROI. Includes 1:1 live lectures every week on Zoom and one-on-one Swift Chat with your instructor.
No prerequisites. Built for people who’ve never written code — you’ll leave with templates, judgement, and a deployable starter project, not a textbook.
What you’ll walk away with
- → A clear mental model. What an “LLM”, “context window”, “agent”, and “tool” actually mean — in business terms, not jargon.
- → Prompting that ships. A small library of reusable prompts your team can drop into real work the same week.
- → Judgement on agents. When to automate, when to keep a human in the loop, and what guardrails to ask for from a vendor.
- → A first deployment. One agent or AI workflow scoped to your business, set up alongside us in Swift Chat.
- → A buyer’s eye. How to evaluate AI vendors and tools without falling for hype — ROI, risk, governance, vendor lock-in.
Who it’s for
Owners, operations leads, ops managers, marketers, and anyone who runs a function and wants to use AI confidently. No coding background required. Bring a real workflow you want to improve and we’ll work it through with you.
Inside the workspace (unlocks after enrollment)
Week 1 · What AI actually is
Models, prompts, context, limits. Mythbusting and the right vocabulary so vendor pitches stop confusing you.
Week 2 · Prompting & direction
How to write instructions, evaluate outputs, and iterate. A template library you can deploy this week.
Week 3 · Agents & automation
What an agent is, where it fits, where it doesn’t. Safe deployment patterns and human-in-the-loop guardrails.
Week 4 · ROI, governance, your first deploy
Picking a starter use-case, measuring lift, vendor evaluation, and standing up your first agent or AI workflow with us.
How the four weeks run
- 01Workspace — structured lessons and exercises from day one.
- 021:1 Zoom every week with your instructor — you bring real work; we coach.
- 03Swift Chat for one-on-one questions, materials, and scheduling between Zooms.
- 04A real deploy by week 4 — one AI workflow, set up live with you.