Website  Design

We create functional, fast and well coded websites

Why us?

We build websites using a number of different technologies such as WordPress, Django, PHP & Basic HTML. Depending on the website requirement we will choose different systems that matches the scope. Understanding the goals and objectives of the website project helps give insight into the required technology for the project. We encourage you to reach the information below, and please ask us any questions you have.


Function over Form

What makes a good website?

There are so many ways to build a website today, why us? and what makes a good website?

There are a number of factors that determine website rank, and often we find, that they are never talked about. We have done our best to list them below and we encouage all of our clients to take time and read below. Hopefully this helps give you some insight into what we do.

Being at the Top of Google

Being at the top of Google takes some work, below is a list of factors that heavily influence search rank.

  • Clean code // Fast website load time
  • Rich dynamic content
  • Proper site map & submitted to Google, Bing
  • Proper website page naming
  • Naming pictures & Alt content
  • No deadlinks
  • Crosslinks to other networks
  • Length the domain has been online
  • Website title & keywords
  • Social Media accounts
  • Well written complete content
Download META Fields Dev Chart

Rich Dynamic Content

Dynamic content is content that is generated with a Date, Month and Year tag attached to it. The technical term is called "meta date tag". This content lets search engine know that their is fresh content on the website. This gave rise to the term blogging and fueled a new industry known as niche blogging. The strategy was to find a niche (pet clothing) and begin writing content around that niche. Therefore making your website the most popular in your category. We encourage companies to look at Content Writing as one of the best inbound marketing strategies one can perform.

Clean Code // Fast Website Load Times

Having a website that is coded and compressed and hosted in a fast environment has huge results on search rank and website usability. If your website has a 20 second load time, search engines are not going to want to favour your website. Why? Why would a brand like Google want to be known for serving websites that have slow load times and use excessive amounts of bandwidth. This ends up making their servers work harder and overall and cost them more.

Understanding Crosslinking

Why is facebook.com the number one website in the world? Because it has the most crosslinks! These are sites linking to it, allow me to explain. Why do you think social networks offer widgets? and want you to put their icons on your website? Because it gives them a "crosslink" a referral back to their network, which makes their website more powerful.

Understanding Infrastructure

Each application/website we host must be in its own environment, not shared with anyone else. Shared environments can be hard to understand, but think of it like this; the only reason Godaddy and other large web hosts can offer website hosting for $2 dollars a month is because they are hosting 1000 other websites on that same web server. This means your web server could have all kinds of other peoples content on it and you can't control that.

Our Process

we have developed a process for delivering and developing technologies.

Planning
Being educated and having a good understanding of the situation
Design
Good design is innovative and makes a product or service understandable.
Development
Development is finding the best way to create something and executing
Training
Education is all part of it, your decide how you want to learn, we will teach!
Beta Launch
Never release any work without a solid review
Follow up
We want to work with you and follow up with you to make sure its going well.
WE WANT TO BE YOUR WEB PARTNER
Swift Media is a full service digital agency, located in St. Albert, Alberta We help companies managed their servers, develop websites and implement communication systems, intranets and more.
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