We recommend having a marketing strategy for every business we work with. Often companies don't have a plan in place and market their businesses based on "feelings" & "instincts" and an overall desire to obtain more business, this all has merit, However, the road to scalability, growth & sustainability is often carved by planning, process, strategy & reporting. We strive to create transparent educational strategies that are executed and revised a quarterly basis. Performing this each quarter gives us the ability to audit the success of our efforts. Our process can be summarized in this format;
Our goal is to make this an easy process, we don't like to bombard companies with large confusing documents that don't make sense and are hard to follow. We strive to be clear and task oriented in our documentation. Below you will learn what is included in our marketing strategies.
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts.
A good strategy includes both of these methods, below is an example use of these two strategies.
Within these two methods (outbound and inbound) there are initiatives that companys make to procure more business. We categorize these initiatives like this
Mailouts, Flyers, Newspapers, Tradeshows, TV Ad's, Speech Engagements, Billboards
Digital Marketing Initiatives
Search Marketing, Social Media Marketing, Websites, Blogging
This information illustrates the basis of a marketing strategy
- Decide on a marketing method
- Execute on that method with an initiative
- Report on the Success of that Initiative